{
  "$schema": "https://ruach.io/branding/manifest.schema.json",
  "name": "Ruach Industries — Branding Hub",
  "description": "Canonical, machine-readable index of every Ruach branding document. Built for RAG ingestion and external AI-agent access. The brand canon is the single source of truth for identity, voice, colour, type, and the document system.",
  "version": "1.0",
  "generated": "2026-06-28",
  "confidential": true,
  "owner": "Ruach Industries Pty Ltd",
  "abn": "31 642 417 838",
  "baseUrl": "https://ruach.io/branding",
  "numberingStandard": {
    "format": "RUA-{ENTITY}-{DISCIPLINE}-{TYPE}-{SEQ}-R{REV}",
    "rules": "SEQ is four digits, REV is two digits (e.g. R02). ENTITY: BRD (brand) or KB (knowledge base). DISCIPLINE: BRD or COM. TYPE: DOC, RPT, PPT, REG, SCR, SBD, SYS (and proposed CAP, PRO, TPL — pending registration).",
    "registry": "https://ruach.io/branding/docs/Document-Register.pdf"
  },
  "ragGuidance": {
    "ingest": "Documents with disposition 'keep' or 'active'. Use 'ragNamespace' to route.",
    "exclude": "Documents with disposition 'retire' (superseded/expired).",
    "route_elsewhere": "Documents with disposition 'move' belong in the 'knowledge-base' namespace, not 'branding'.",
    "namespaces": ["branding", "knowledge-base"]
  },
  "documents": [
    {
      "id": "RUA-BRD-BRD-DOC-0027-R02",
      "title": "Brand & Document Standard",
      "type": "DOC", "entity": "BRD", "discipline": "BRD", "revision": "R02",
      "status": "GOVERNING", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Foundation", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Brand-and-Document-Standard.pdf",
      "summary": "The constitution. Identity, value stack, voice, the mark, colour (Lumen & Patina), typography, art direction, document system, applications."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0023-R01",
      "title": "Canonical Truths — Ruach",
      "type": "DOC", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Foundation", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Canonical-Truths.pdf",
      "summary": "The non-negotiable truths about what Ruach is and is not."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0010-R01",
      "title": "Brand Doctrine — Discovery",
      "type": "DOC", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Foundation", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Brand-Doctrine-Discovery.pdf",
      "summary": "Origin record of the brand doctrine. Foundational context behind the constitution."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0011-R01",
      "title": "Creative Direction — Internal v1",
      "type": "DOC", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Voice & Messaging", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Creative-Direction-Internal-v1.pdf",
      "summary": "Internal creative direction: art direction, motif, and applied feel."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0012-R01",
      "title": "Messaging & Tone Playbook",
      "type": "DOC", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Voice & Messaging", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Messaging-Tone-Playbook.pdf",
      "summary": "Voice rules, approved positioning lines, headline templates, banned words, authority signals."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0025-R01",
      "title": "Ruach Personas",
      "type": "DOC", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Audience", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Ruach-Personas.pdf",
      "summary": "The nine personas. Mindset-not-age segmentation behind every campaign."
    },
    {
      "id": "RUA-BRD-BRD-SBD-0001-R01",
      "title": "Brand Film Storyboard — The Shift",
      "type": "SBD", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Brand-Film-Storyboard.pdf",
      "summary": "45-second brand film, 8 frames, VO and audio direction."
    },
    {
      "id": "RUA-BRD-BRD-SYS-0001-R01",
      "title": "Ruach Brand System (interactive)",
      "type": "SYS", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "LIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Identity & System", "format": "html", "available": true,
      "url": "https://ruach.io/branding/Ruach-Brand-System.html",
      "summary": "Living digital companion to the constitution: tokens, type, voice, web components, motion."
    },
    {
      "id": "RUA-BRD-BRD-SYS-0002-R01",
      "title": "Branding Hub — Index & Document Disposition",
      "type": "SYS", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "LIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Document Control", "format": "html", "available": true,
      "url": "https://ruach.io/branding/Branding-Hub.html",
      "summary": "Front door of the hub. Information architecture and keep/archive/retire/move disposition for all documents."
    },
    {
      "id": "RUA-BRD-BRD-RPT-0005-R01",
      "title": "Brand Consistency Audit",
      "type": "RPT", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "FOR_REVIEW", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Document Control", "format": "html", "available": true,
      "url": "https://ruach.io/branding/Brand-Consistency-Audit.html",
      "summary": "Audit of client-facing documents against the constitution, with severity and fixes."
    },
    {
      "id": "RUA-BRD-BRD-REG-0001-R01",
      "title": "Marketing, Sales & Branding — Document Register",
      "type": "REG", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "active", "ragNamespace": "branding",
      "zone": "Document Control", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Document-Register.pdf",
      "summary": "Index of all 34 standardised marketing, sales and branding documents."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0021-R01",
      "title": "Marketing Plan Patch — v2.1 Alignment",
      "type": "DOC", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "active", "ragNamespace": "branding",
      "zone": "Voice & Messaging", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Marketing-Plan-Patch-v2-1.pdf",
      "summary": "Current marketing plan alignment."
    },
    {
      "id": "RUA-BRD-BRD-RPT-0003-R01",
      "title": "Production Brief — Full Alignment Audit",
      "type": "RPT", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "active", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Production-Brief-Alignment-Audit.pdf",
      "summary": "Audit of the Breaktime production brief against doctrine; campaign restructure recommendations."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0028-R01",
      "title": "Phase 1 — Final Campaign Brief & Rollout Plan",
      "type": "DOC", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "active", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/Phase1-Campaign-Brief-Rollout.pdf",
      "summary": "Phase 1 campaign brief and rollout plan."
    },
    {
      "id": "RUA-BRD-BRD-RPT-0004-R01",
      "title": "NOMI — Enquiry Ranking",
      "type": "RPT", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "REFERENCE", "disposition": "active", "ragNamespace": "branding",
      "zone": "Audience", "format": "pdf", "available": false, "url": null,
      "summary": "Live enquiry ranking data. Source file not yet supplied for hosting."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0026-R01",
      "title": "Production Brief v2 — Ruach Response & Final Remarks",
      "type": "DOC", "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "DRAFT_FOR_REVIEW", "disposition": "active", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": false, "url": null,
      "summary": "Response to production brief v2. Archive once final. Source file not yet supplied."
    },

    {
      "id": "RUA-BRD-BRD-CAP-0001-R02",
      "title": "Capability Statement",
      "type": "CAP", "typeCodeProposed": true, "entity": "BRD", "discipline": "BRD", "revision": "R02",
      "status": "ACTIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/applications/Capability-Statement.pdf",
      "sourceIdNonConformant": "Artwork currently shows 'RUA-IND-BRD-CAP-001 · R2' — re-ID to this conformant value before final release (see RPT-0005).",
      "summary": "One-page capability statement: ecosystem, value stack, why Ruach."
    },
    {
      "id": "RUA-BRD-BRD-PRO-0001-R01",
      "title": "Proposal Cover",
      "type": "PRO", "typeCodeProposed": true, "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "ACTIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/applications/Proposal-Cover.pdf",
      "sourceIdNonConformant": "Artwork currently shows 'RUA-PROP-0001-R0' — re-ID to this conformant value (see RPT-0005).",
      "summary": "Proposal cover template. Replace [Client Name] per engagement."
    },
    {
      "id": "RUA-BRD-BRD-TPL-0001-R01",
      "title": "Letterhead",
      "type": "TPL", "typeCodeProposed": true, "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "ACTIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/applications/Letterhead.pdf",
      "summary": "A4 letterhead with sample letter."
    },
    {
      "id": "RUA-BRD-BRD-TPL-0002-R01",
      "title": "Business Card (front & back)",
      "type": "TPL", "typeCodeProposed": true, "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "ACTIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/applications/Business-Card-Front.pdf",
      "related": ["https://ruach.io/branding/docs/applications/Business-Card-Back.pdf"],
      "summary": "90×54 mm business card, front and back."
    },
    {
      "id": "RUA-BRD-BRD-TPL-0003-R01",
      "title": "Brochure Spread",
      "type": "TPL", "typeCodeProposed": true, "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "ACTIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/applications/Brochure-Spread.pdf",
      "summary": "Two-panel brochure spread, A4 landscape."
    },
    {
      "id": "RUA-BRD-BRD-TPL-0004-R01",
      "title": "Site Signage Board",
      "type": "TPL", "typeCodeProposed": true, "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "ACTIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/applications/Signage-Board.pdf",
      "summary": "Site signage board proof. Scale to size."
    },
    {
      "id": "RUA-BRD-BRD-TPL-0005-R01",
      "title": "Section Divider Pages",
      "type": "TPL", "typeCodeProposed": true, "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "ACTIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Applications", "format": "pdf", "available": true,
      "url": "https://ruach.io/branding/docs/applications/Divider-Pages.pdf",
      "summary": "Section dividers: 01 The System / 02 The Promise / 03 The Outcome."
    },
    {
      "id": "RUA-BRD-BRD-TPL-0006-R01",
      "title": "Email Signature & Banner",
      "type": "TPL", "typeCodeProposed": true, "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "ACTIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Applications", "format": "html", "available": true,
      "url": "https://ruach.io/branding/docs/applications/Email-Signature.html",
      "related": ["https://ruach.io/branding/docs/applications/Email-Banner.png"],
      "summary": "HTML email signature (web-safe fonts) and email header banner."
    },
    {
      "id": "RUA-BRD-BRD-TPL-0007-R01",
      "title": "Social Tiles & Presentation Title",
      "type": "TPL", "typeCodeProposed": true, "entity": "BRD", "discipline": "BRD", "revision": "R01",
      "status": "ACTIVE", "disposition": "keep", "ragNamespace": "branding",
      "zone": "Applications", "format": "png", "available": true,
      "url": "https://ruach.io/branding/docs/applications/Social-Tile-Statement.png",
      "related": [
        "https://ruach.io/branding/docs/applications/Social-Tile-Patina.png",
        "https://ruach.io/branding/docs/applications/Social-Tile-Value-Stack.png",
        "https://ruach.io/branding/docs/applications/Presentation-Title.png"
      ],
      "summary": "1080×1080 social tiles and 1920×1080 presentation title slide."
    },

    {
      "id": "RUA-BRD-BRD-DOC-0013-R01..0016-R01",
      "title": "Brand Guardian logs (4)",
      "type": "DOC", "entity": "BRD", "discipline": "BRD",
      "status": "REFERENCE", "disposition": "archive", "ragNamespace": "archive",
      "available": false, "url": null,
      "summary": "Banned-phrase gap, canonical sync, and decision logs. Fold any live rule into the constitution, then archive."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0020-R01",
      "title": "Marketing P0 — Execution Log v2",
      "type": "DOC", "entity": "BRD", "discipline": "BRD",
      "status": "REFERENCE", "disposition": "archive", "ragNamespace": "archive",
      "available": false, "url": null,
      "summary": "Execution log. Operational artifact."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0022-R01",
      "title": "Buried Recommendations — Sales/Marketing/Finance/Ops",
      "type": "DOC", "entity": "BRD", "discipline": "BRD",
      "status": "REFERENCE", "disposition": "archive", "ragNamespace": "archive",
      "available": false, "url": null,
      "summary": "One-time recommendations. Mine for actions, then archive."
    },
    {
      "id": "RUA-BRD-BRD-PPT-0001-R01..0002-R01",
      "title": "Breaktime Production Brief Presentations (2)",
      "type": "PPT", "entity": "BRD", "discipline": "BRD",
      "status": "REFERENCE", "disposition": "archive", "ragNamespace": "archive",
      "available": false, "url": null,
      "summary": "Project presentations. Archive."
    },
    {
      "id": "RUA-BRD-BRD-RPT-0001-R01..0002-R01",
      "title": "Build Gap Audit · Status & Drift Audit",
      "type": "RPT", "entity": "BRD", "discipline": "BRD",
      "status": "REFERENCE", "disposition": "archive", "ragNamespace": "archive",
      "available": false, "url": null,
      "summary": "Point-in-time audits. Archive."
    },

    {
      "id": "RUA-BRD-BRD-DOC-0017-R01..0018-R01",
      "title": "Meta Marketing — Weekly Reconciliations",
      "type": "DOC", "entity": "BRD", "discipline": "BRD",
      "status": "EXPIRED", "disposition": "retire", "ragNamespace": "excluded",
      "available": false, "url": null,
      "summary": "Expired weekly snapshots. Do not ingest."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0019-R01",
      "title": "Meta Marketing Plan — Deviation Patch v1.0",
      "type": "DOC", "entity": "BRD", "discipline": "BRD",
      "status": "SUPERSEDED", "disposition": "retire", "ragNamespace": "excluded",
      "available": false, "url": null,
      "summary": "Superseded by v2.1 (DOC-0021). Do not ingest."
    },
    {
      "id": "RUA-KB-COM-DOC-0031-R01",
      "title": "Sales Playbook — Base",
      "type": "DOC", "entity": "KB", "discipline": "COM",
      "status": "SUPERSEDED", "disposition": "retire", "ragNamespace": "excluded",
      "available": false, "url": null,
      "summary": "Superseded by RUA-KB-COM-DOC-0030. Do not ingest."
    },

    {
      "id": "RUA-KB-COM-DOC-0022-R01..0030-R01",
      "title": "Commercial Knowledge Base (9 docs)",
      "type": "DOC", "entity": "KB", "discipline": "COM",
      "status": "REFERENCE", "disposition": "move", "ragNamespace": "knowledge-base",
      "available": false, "url": null,
      "summary": "Financing, site costs, delivery, council approval, warranty, insurance, GST, customisation, Sales Playbook (Mayra-approved). Commercial/sales knowledge — route to the knowledge-base namespace, not branding."
    },
    {
      "id": "RUA-BRD-BRD-DOC-0024-R01",
      "title": "Bot 09 — CRM Sales Automation Engine v2",
      "type": "DOC", "entity": "BRD", "discipline": "BRD",
      "status": "REFERENCE", "disposition": "move", "ragNamespace": "knowledge-base",
      "available": false, "url": null,
      "summary": "Sales automation. Route to knowledge-base / sales-ops namespace."
    },
    {
      "id": "RUA-BRD-BRD-SCR-0001-R01",
      "title": "Voice — Danielle ConvAI System Prompt",
      "type": "SCR", "entity": "BRD", "discipline": "BRD",
      "status": "REFERENCE", "disposition": "move", "ragNamespace": "knowledge-base",
      "available": false, "url": null,
      "summary": "Conversational AI voice prompt. Route to sales-ops namespace."
    }
  ]
}